Your business, from the ground to the moon.

At Moonswing Advisory, we cut through the noise with clear, practical solutions designed for your business, staying hands-on from strategy to execution to ensure measurable impact.

Familiar with these Consulting pain points as a business owner?

“I only get cookie-cutter templates and no real solutions”

“I never know how to calculate my ROI from these projects”

“Consultants don’t really know our business”

“Always a lot of promises, never a lot of delivery…”

“These guys don’t really understand our Company Culture”

“They disappear as fast as they can once we paid them”

“We’re too dependent on external Consultants, they know too much about us”

” Consultants are never clear and transparent”

” Consultants always disrupt my teams and cause issues”

Almost every Head of a Department or C-Level has felt one of these, at least once.

Then our unique proposition is made for you:

Accountability

Unlike typical consultants, we don’t just give recommendations. We help you execute them, delivering real, measurable outcomes.

Accessible & Relatable

We don’t speak Corporate, we speak Business. No complex jargon, our thoughts are clear and our wording precise.

Global Experience, Local Expertise

With experience on all continents, we bridge the gap between Western & Eastern cultures and can accompany you wherever you go.

Long-Term Vision, Short-Term Impact

We focus on delivering providing results that will match the long-term goals of your business during our collaboration.

Michael McCarthy

Founder

The Team

Founder of Moonswing Advisory, Michael is a globally experienced strategy consultant with a proven track record of success across diverse sectors, including Energy, Insurance, Retail, and eCommerce. With a deep understanding of strategy, business development, project management and digital transformation, he has led impactful initiatives on all continents. Michael also brings valuable entrepreneurial experience as the former Director of Sales and Operations for a Beauty company for which he led global expansion. Beyond consulting, he is a sought-after public speaker at industry conferences and a certified Product Manager, bringing a unique blend of strategic vision, operational expertise, and entrepreneurial drive to every engagement.

Business advised in the past

What Our Clients Say About Us

Pauline Ng

Founder & Managing Director, Porcelain

“I had the privilege of working with Michael for two years, and I can honestly say he’s one of the sharpest professionals I’ve come across. His strength lies in his ability to break down complex financial and business challenges and offer clear, well-thought-out solutions. He has provided strong feedback which we can rely on in crafting our roadmap for expansion.

Michael brings a multi-dimensional approach to his work, looking at all the angles—marketing, competition, financials, operations—to help businesses figure out their next steps. I also appreciate his brutal honesty which keeps me grounded as it’s critical to have someone looking out for our blind spots as business owners.

I’m confident he’ll add real value to anyone he works with on business strategy and roadmap creation.”

Rafi Kasmadjian

Risk Manager, Allianz

“It was a pleasure working with Michael at Allianz. His work ethic is impressive and it was evident almost immediately, that when he puts his mind to something, he will go the extra mile to ensure it is done on time.

Additionally, I noticed he manages uncertainty extremely well, and is able to always bring back focus on what needs to be done (solution driven). In terms of project management, he showcased technical know-how and strategic knowledge with the ability to deep dive into certain topics while always keeping the goal in mind.

On a personal note, I’ve always enjoyed conversing with him, and his experience, working in different countries in different continents,
makes him a great all around person, with a right attitude and an open
mindset.”

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